Community Leaders Unite to Address Substance Use Stigma Across the Rio Grande Valley
The Mobilizing to Reduce Stigma (MRS) Program recently hosted a community town hall focused on addressing the stigma surrounding substance use and fostering meaningful conversations about how we can create more supportive, compassionate communities.
The event brought together community members, local organizations, behavioral health professionals, and stakeholders from across the Rio Grande Valley to discuss the impact stigma has on individuals seeking help and the role each of us plays in reducing barriers to care.
During the town hall, attendees reviewed findings from a series of focus groups conducted throughout different regions of the Rio Grande Valley. These discussions provided valuable insight into how stigma affects individuals, families, and communities, while identifying opportunities to strengthen education, awareness, and access to support.
The conversation was led by distinguished behavioral health experts Sandra J. Gonzalez, PhD, LCSW, Associate Professor at Baylor College of Medicine, and Sam MacMaster, PhD, Co-Founder of the National Institute for Behavioral Health. Drawing from their extensive experience in research, education, and community engagement, they shared the findings of the recent focus groups led by our MRS Program as well as evidence-based perspectives on reducing stigma, building inclusive systems of care, and encouraging open dialogue around substance use.
A special highlight of the town hall was a panel discussion featuring Behavioral Health Solutions of South Texas staff from several of our programs. Panelists shared their unique perspectives and firsthand experiences on how stigma impacts the individuals and families they serve every day. Drawing from their work in prevention, recovery support, behavioral health, and community outreach, they discussed the importance of fostering empathy, using person-centered language, and creating welcoming environments where people feel safe seeking help.
The town hall served as an important opportunity for collaboration, allowing participants to exchange ideas, reflect on community experiences, and identify practical strategies to promote understanding and reduce the shame often associated with substance use.
At Behavioral Health Solutions of South Texas, we believe that reducing stigma begins with education, empathy, and community collaboration. Through initiatives like the Mobilizing to Reduce Stigma Program, we remain committed to creating environments where individuals feel supported, respected, and empowered to seek help without fear of judgment.
Together, we can build healthier communities by replacing stigma with understanding and hope.


